Talens Successfully Mix Creative Dutch Experience With Insight
Hopefully after reading this page you will understand a little more of what Talens make, and why we focus mainly on selling their products.
Royal Talens have been manufacturing paints and other art supplies for over 100 years, and their art materials encompass a number of globally renowned brands including Rembrandt, Van Gogh, Cobra Watermixable Oil Paint, Amsterdam Acrylic Paint, Art Creation and Decorfin Craft Materials, amongst others. Talens products lead the market in art materials and have built up a reputation for their superb quality over many years. The versatility between their ranges truly allows the artist more flexibility and choice when expressing themselves through their chosen medium. Talens brands of art materials are characterised by comprehensive and unique colour ranges, pure and authentic pigment sources, exceptional durability, high viscosity, and excellent levels of lightfastness. You can find all these important qualities and more in the Rembrandt ranges; particularly the Soft Pastel and Oil Paints.
Talens take a generic approach when naming the colours of their paints, and do not use terms like 'hue' when describing a cadmium alternative. Talens will instead but the alternative pigment in brackets. E.g.. Cobalt Blue (Ultramarine) - this mean that this colour is an alternative Cobalt Blue, with a Ultramarine pigment, not a Cobalt one. Also colours with 'Azo', are the cadmium equivalents
Royal Talens brands form a wide consistent product range of artists colour and drawing and sketching accessories. Traditional and modern at the same time, the brands that Talens offer are suitable for both the professional artist and the beginning painter; and always offers high quality art and craft materials at an attractive price, especially the art supplies for kids. Royal Talens is a household name of art & craft materials, mainly focused on fine art materials, which are used across the world professional artists and crafters. However many if their artist supplies are very versatile and can be used for crafting. Talens has built up its position in the fine art materials marketplace as a product of choice by ceaselessly working upon improvements since its establishment in 1899. Ambitious and innovative, Talens always looks for the ultimate balance between art & craft, expertise and innovation; aiming to encourage people's creative artistic expression by providing them with the best possible art & craft materials, and relevant informative artists information for their artist materials.
1899 The beginning of Talens
The history of Royal Talens goes back to 1899. In that year Marten Talens founded the Dutch Factory for Paints, Lacquers and Inks in Apeldoorn (the Netherlands). As a family business it concerned itself initially with the production of office supplies and artists inks
1904 Rembrandt oil colours & water colours
The arrival of Rembrandt oil colours and watercolours saw the start to the production of a wide range of high-quality artists' paints. This can be seen in a photo from the 1904 catalogue.
1912 First expansion of the company
With the ever-increasing production of oil colours and new products the business soon expanded for the first time. Also abroad the Rembrandt oil colours, known from the "Dutch farmer", became a success. Talens set up a sales office in America.
1920 Further automation of the production
The demand for Talens products continued to grow and in 1920 the company continued to expand and further automated the production. Steam was introduced as the supplier of energy. In the years that followed the company took over a local ink factory and built its own tin plant.
1924 Introduction of the Rembrandt soft pastels
The company always responded to the needs of the market with the underlying concept of "meeting an as wide as possible range in this sector". This approach led to the development and launch of the Rembrandt soft pastels. It did not take long for this product to become an international success as well.
1927 New office wing
In 1927 a new office wing was built, which still stands today at the front of the building. Behind this facade the Royal Talens head office is located. The architect of this characteristic building was Mr P.W. van den Belt. This building is now listed as a historic building and is on the list of the Dutch Historic Buildings Council.
1932 The emergence of the typewriter
The product range was expanded as a new market opened up: ribbons and carbon for typewriters. Distribution took place through the office stationer's and the emerging office machine sector for which then stencils and stencil inks were also produced.
1945 Building up after the war
During the war the production of many products had stopped because the necessary raw materials were simply not available. A stray bomb also caused a great deal of damage to the factory. After 1945 the company combined all its forces to start production again and the company continued to grow once more.
1949 Designation "Royal"
The high demands Talens had already set itself in 1949 regarding sound and high-quality innovation helped it acquire its "Royal" designation. Royal Talens gives this honourable mention shape in a modern manner.
1955 Strong growth
The 1950's were characterised by enormous growth. In addition to the expansion of factory buildings Talens opened up a new laboratory. Export also became increasingly important. With offices in a number of European countries and agencies in more than 50 countries, Talens products were becoming increasingly available throughout the world.
1963 New products
After having joined the Sikkens Group NV in 1963 the range received a new boost with the introduction of a great many new products including modern types of paint such as Polymer Colours and ETA. In the mid nineteen seventies Sikkens was taken over by the AKZO group and Talens too became an AKZO subsidiary, until 1991.
1970 Acrylic, the new paint
The catalogue of the time introduced;a brilliant acrylic (= plastic)-based paint, incorporating the latest chemical innovations; a paint which is an evolution in the area of artists' paints.
1974 75th anniversary
With the celebration of the 75th anniversary a number of art lovers among the Talens staff requested that the management put together a Talens art collection. To this day Royal Talens has been managing this ever-increasing art collection with its aim to stimulate young professional artists.
1976 Introduction Van Gogh and Amsterdam
The nineteen seventies saw the advent of the phenomenon of marketing. Many changes were made in the range. Van Gogh and Amsterdam were introduced: high-quality paints for amateur painters that catered to a wider target group.
1982 Introduction Decorfin Hobby paint
For years the Talens range included paint for folk art typical of the Netherlands: for example, a hobby craft paint that was used for the Hindeloopen style and Staphorst stippling technique. This paint, however, was increasingly often used for other more universal purposes/decorations and was rebranded Decorfin: paints and materials with which everyone can create a personal atmosphere in the interior and on numerous objects.
1989 Large-scale development
Talens; most prestigious new development to date was festively opened by His Royal Highness Prince Bernhard: the new filling and packaging hall. The production takes places here for all kinds if ranges, like mixing mediums and varnishes on the most modern of machines and meets the most stringent of standards.
1991 Part of Sakura
Royal Talens became part of the Sakura Color Products Corporation, with its headquarters in Osaka, Japan. Sakura has 1500 staff worldwide and is fully privately owned. The portfolio consists of writing instruments and colouring materials. Sakura offers Royal Talens a solid foundation for expansion and commercial success.
1996 Talens Polska founded
In the Polish city of Lesko Talens built a factory where a highly complete range of brushes, easels and stretched canvases are now produced according to European standards. In-house production and direct distribution to the branches here, too, guarantees a reliable quality product.
1999 Expansion of distribution centre
Due to the constant lack of space in the centre of Apeldoorn, Talens moved in 1990 to a new distribution hall on the outskirts of the city. From this location the products are sent to retailers in the Benelux and Germany. The company’s own branches in Europe are also supplied as are more than 90 distributors worldwide.
2002 Packaging award for new range of pencils
The combination of a knowledge of pigments in artists' paint with the technique of drawing resulted in an innovative product: colour pencils with a guaranteed lightfastness. It was unique in the market and in 2002 received the Best Packaging Award from the NAMTA for its revolutionary packaging design.
2004 New range of Sets and Boxes
Keep what is good and improve where it is possible. This was the challenging principle behind the restyling of the ranges of Rembrandt and Van Gogh artists’ painting sets and boxes. At the heart of the restyling is a clear and visual communication regarding the contents and an atmosphere that prompts artistic creations.
2005 Introduction of ArtCreation
In addition to the Rembrandt, Van Gogh and Amsterdam brands Royal Talens introduced a new brand, ArtCreation. Specially developed to allow the starting artists achieve their first successes, ArtCreation offers beginners an affordable and reliable basic quality in artists’ products.
2006 Rembrandt 400
Rembrandt's 400th birthday is, of course, also celebrated at Royal Talens. A beautiful CD box with an overview of the life of Rembrandt inside is temporarily given free of charge with a number of Rembrandt de luxe artists' boxes.
110 years Royal Talens
Royal Talens; renowned for its paints; celebrated its 110th anniversary on 4 October 2009. Royal Talens has grown into an international company with strong brands and high-quality products that have been made with respect for tradition. The needs of their customers and dealers have always been paramount and that will remain so. Because together we can all make a colourful future as well!
